Blog 1
 

Carly is one successful, hardworking, fierce woman. Carly was born in Texas but has associated herself with the Republican Party in California. Throughout Carly’s past she has provided many examples leadership, starting out as an entry-level sales woman for AT&T to eventually becoming the chief executor. From that position she became the first woman to ever become a CEO of a fortune 50 business, Hewlett-Packard. During her time at Hewlett-Packard, the company rose to be the world’s largest computer manufacturer (1). She also advised Senator John McCain during his presidential campaign and was nominated for the US Senate from California in 2010, as well (2). This is not the extent of her strength and resume, Carly has battled breast cancer at the same time she suffered the loss of her younger daughter. These major, non-political events help proves not only her strength but also her ability to maintain her composure during heavy times. Her political experience began in 2010 after she lost the US Senate to Barbara Boxer (3). Carly incorporates “worthy goals, common purpose and leadership” into her main mission while still connecting conservative views to the lives of the general public (5). This is helping broaden her voting demographic.

Besides the fact the Carly Fiorina meets the age and citizenship/residency requirement, Carly has adopted tactics in which to acquire different voting demographics, such as switching the “metrics from voter contacts to voter conversions,” also women voters. By switch contacts to conversions she is able to gain a more intimate relationship with her voters instead of just simply sending out a television advertisement. Her efforts to win over swing states such as “Colorado, Iowa, Michigan, New Hampshire, North Carolina and Virginia” also shows her eagerness to obtain as many voters as possible while honestly persuading them to change their viewpoint while also creating a voter return. This proves that she conscious of the people she needs to target and that she cares about the opinion of the voters, making her an important possible candidate in the 2016 election(4).

Carly continues to stress the importance of starting from the ground up with communication with voters and potential voters. This philosophy keeps her true to her values and ideals while also providing the public with a valid conservative view. This also gives a genuine effort of communication on her part, making uninformed voters more comfortable and oriented with her philosophy  Carly prides herself in her “honest” campaign philosophy and being able to gain the trust of voters (4). Gender differences is a large selling point within Carly’s political philosophy and ending the Democrat’s war on women. Carly describes her beliefs and plan to counteract the gender war in this video provided on her website: http://youtu.be/ne6XruIxcmU. 

One project developed by Carly and her team is the “Unlocking Potential Project,” which engages women and emphasizes the personal interaction between women. Through the use of this project Carly hope to diminish or eventually terminate the gender and technology gap. Focusing mainly developing and shaping messages directed towards women. Another major point is developing long-term relationships with voters, creating a reason for them to keep their vote over time. Lastly, Carly will use “21^st century technology to target, persuade and turnout voters (5).”

This chart helps explain Carly’s concern for the gender and technology gap within the Republican Party, which makes her desire to specifically target different voting demographics even greater.


Sources: 

1.     (http://www.crn.com/news/mobility/231601009/the-hp-compaq-merger-partners-reflect-10-years-later.htm)

2.     http://www.nytimes.com/2010/11/03/us/politics/03calif.html?_r=0

3.     https://up-project.org/leadership.php

4.     https://up-project.org/strategy.php

5.     https://up-project.org/mission.php